Perspectives / Insights
Resources youcan put to work.
Briefs, worked examples and checklists for practical marketing decisions.
AFH / 07Brief template
A marketing brief you can use
Eight prompts and a completed workshop example.
Open resource ↗Worked copyFrom an update to a useful post
A LinkedIn copy exercise with the choices explained.
Open resource ↗WorksheetA monthly LinkedIn review
Audience quality, conversations and practical next actions.
Open resource ↗Page checklistDoes your page answer the search?
Five checks for a clearer service page.
Open resource ↗Journey checklistFollow an enquiry all the way through
Test the steps between a click and a conversation.
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