Campaign brief
The audience, offer, message, desired action and measurement plan in one working document.
Activation practice / 04
Work thatmoves people.
For a launch, offer or event that needs a defined message, channel plan and follow-up.
AFH / 04What the work can produce
One objective.A coordinated campaign.
Asset and channel plan
Copy, creative concepts and an agreed asset list for the selected channels. Finished production is specified in the scope.
Launch and review
A schedule for approval, launch and follow-up, with a review of the response and recommended changes.
What we need from you
The offer, audience knowledge, timing, available budget, approved claims and a clear route for handling the response.
Agree the boundaries
The brief sets out who produces each asset, manages each channel and follows up enquiries. Advertising spend, specialist production and external platform costs are agreed separately.