Working plan
A prioritised calendar covering the content, campaigns or updates agreed for the period.
Ongoing marketing / 09
Your marketing.Moving forward.
For owners and teams who need several parts of their marketing planned and coordinated, rather than another task on the list.
AFH / 09What the work can produce
Priorities, deliveryand a regular review.
Coordinated delivery
An agreed mix of copy, content assets, website updates and campaign coordination, with an owner for each task.
Progress review
A review of completed work, response and the next priorities, using business feedback as well as channel data.
Interactive / Know your audience
Different people.Different questions.
Your marketing can speak to new customers, existing customers, partners or future colleagues. Choose an audience to explore what they might need to hear.
The new customer perspective
Is this right for me?
Explain who you help, what you offer and how to take the next step. Answer the questions a new customer is likely to ask before they get in touch.
Useful content could include- Clear service explanations
- Answers to common questions
- Genuine examples of your work
What we need from you
A business contact, access to relevant materials and platforms, timely approvals and changes in your business priorities.
Agree the boundaries
This is support shaped around an agreed workload, not unlimited delivery. Time, outputs, contributors and any finished design or development work are defined in the proposal.