LinkedIn strategy / 01

LinkedIn, withcommercial purpose.

For a business or professional team whose customers, partners or referral relationships are active on LinkedIn.

AFH / 01
What the work can produce

A professional presencewith something to say.

01

Profile and audience review

Recommendations for the relevant profiles or company page, with a clear view of who the content should help.

02

Editorial direction

Content themes, worked post ideas and a sustainable publishing plan grounded in your experience.

03

Relationship and review plan

A practical approach to relevant participation and reviewing conversations, enquiries and audience quality.

AFH / INFLUENCE NETWORK — EXPLORE THE LAYERS
Interactive / The four connections

Influence isn't accidental.

Select a layer to explore how the elements of a LinkedIn strategy work together.

Know exactly who you need to reach

Map the organisations, decision-makers and buying committees that matter. Understand their questions before you plan content.

What we need from you

Access to relevant profiles, business expertise, examples you can discuss publicly and people willing to contribute insight.

Agree the boundaries

The proposal distinguishes advice and training from writing, publishing and community management. No guaranteed leads, automated mass outreach or claimed control over platform reach.