Discover & diagnose
Audit the existing message, channels and buyer journey. Listen to commercial priorities before proposing activity.
Illustrative outputs
Discovery notes · audience map · baseline observations
Method / The AFH approach
Agree the work.Then get it moving.
A clear brief, named responsibilities and a review point make it easier to work together.
AFH / 10The agency process
From first enquiry.To agreed delivery.
The detail varies by assignment. These are the decisions to settle before and during the work.
Define the direction
Clarify the audience, offer, success measures and a channel plan the organisation can support.
Illustrative outputs
Positioning framework · proposed scope · practical roadmap
Design the delivery
Translate strategy into messages, content pillars, landing pages, campaigns or training. Establish owners and approvals.
Illustrative outputs
Creative and channel briefs · asset plan · delivery responsibilities
Activate & connect
Create or coordinate the agreed work so the channels lead towards one consistent proposition and enquiry route.
Illustrative outputs
Approved assets · publishing or campaign plan · handover
Measure & refine
Review buyer-quality signals, enquiries, sales feedback and what worked. Adjust the next set of priorities.
Illustrative outputs
Review notes · recommended improvements · next-step priorities
What a client should expect
Clarity beforecommitment.
A written scope defining the work, responsibilities, approvals, relevant measures and external requirements. Advertising budgets, filming, specialist development and event suppliers are agreed as needed—not hidden inside a vague retainer.
One clear lead
An agreed point of strategic responsibility and structured communication.
Defined deliverables
What will be produced, when it is needed and what the client must provide.
Permission and proof
Approval of claims, source materials and relevant rights before publishing.
Measurement with context
Commercial and qualitative signals reviewed in context, with practical next steps.