Audience and offer review
A clear account of who you need to reach, what you offer and the questions your marketing should answer.
Strategy practice / 02
A clearer plan.Greater momentum.
For a changing offer, scattered marketing activity or a business that needs to decide where to focus.
AFH / 02What the work can produce
A decision-making plan.Not another to-do list.
Priority roadmap
Recommended messages, channels and practical next steps, ordered around your goals and available capacity.
Measurement and responsibilities
A working view of success measures, ownership and review points so the plan can be used.
What we need from you
Your business goals, customer knowledge, current materials, available data and the people responsible for delivery.
Agree the boundaries
The depth of research and planning is agreed first. Producing content, managing campaigns or rebuilding a website can be commissioned separately; a strategy brief does not silently include them.