Use this worksheet alongside the information you can actually access. Record uncertainty rather than giving every enquiry to the last post someone clicked.
| Look at | Record | Decision it informs |
|---|---|---|
| Audience relevance | Which roles or organisations engaged, where visible? | Are the subjects reaching appropriate people? |
| Useful conversations | Questions, introductions and meaningful replies. | Which questions deserve a fuller answer? |
| Website visits | Relevant tracked visits, with consent and data limits respected. | Does the next page help visitors continue? |
| Enquiries | What the enquirer says prompted contact. | What supports an actual buying conversation? |
| Delivery effort | Time spent creating, approving and responding. | Is the publishing rhythm sustainable? |
A sample decision
Illustrative scenario: a practical checklist attracts fewer reactions than a company announcement, but prompts relevant questions. That is a reason to investigate the checklist topic further—not evidence on its own that it generated sales.
Finish with three actions
- Keep: one activity supported by useful evidence.
- Change: one message, format or next step to improve.
- Stop: one activity whose effort is no longer justified.
Compare periods in context. Campaign timing, seasonality and changes in the offer can affect results. Use business feedback alongside platform numbers.
Discuss LinkedIn strategy